Category: News

What motivated Jennifer Garner to become an Entrepreneur in the Food Space?

What motivated Jennifer Garner to become an Entrepreneur in the Food Space?

As a kid, Jennifer Garner says everything she ate was made by her mother.

“My mom grew up on a little farm in Locust Grove, Oklahoma, and every meal and snack in her house was sourced directly from the farm,” the actress, known for her roles in 13 Going on 30Alias and Dallas Buyers Club, tells Entrepreneur in an email. “She was determined that my sisters and I were as connected to food as she was.”

Jennifer joined in 2017 as a co-founder of Once Upon a Farm, a food company that currently offers a line of cold-pressed organic baby foods and applesauces and are available in thousands of retailers nationwide.


Can you tell me how you got into this business?

JG: In my work with Save the Children, where I have been an ambassador since 2008, I have visited a ton of families in rural America, and kids just do not have access to fresh, organic food. Even though I have advocated for this issue in the government at both a state and national level, I understand that business drives change and wanted to find a company that could get nutritious food out to kids.

I was introduced to Once Upon a Farm through an advisor who put me in touch with John, Cassandra and Ari. After speaking with them and putting our minds together, I realized we all shared the same idea of building a brand that could drive positive social impact. The dynamic between the four of us is essential. Each of us has a specific role in the business, and together, are the engine behind this brand.

I believe in the motto “How you do anything is how you do everything.” When I started with Save the Children, I was involved on a daily basis from the start. With Once Upon a Farm, it’s the same. I am very involved on a variety of levels, such as innovating on new products, participating in design, going on sales calls and making sure the world knows we exist.

Every industry has its own set of challenges, what is a big one in your industry? How were you able to overcome it?

JG: One of the biggest challenges we face in the baby-food industry is to bring awareness and education around shelf-stable versus cold-pressed baby food products. We want to become a recognizable name in the refrigerated aisle and in order to do so, we need to get people to rethink what healthy baby food is and perhaps that will encourage parents to shop in the refrigerated aisle the next time they purchase food for their babies.

When we started Once Upon a Farm, the first decision we made was to say a big “No!” to heat pasteurization, which lets you keep jars or pouches in the pantry for up to two years, but completely zaps nutrients and taste. So we cold press our fruits and vegetables using a method that puts them under extremely high pressure — 87,000 pounds per square inch — to lock in flavor, texture and nutrients, while keeping food fresh and safe.

Another challenge most startup companies tend to face is not having a clear mission or solid set of core values from the beginning. We believe that consumers are most engaged when they feel that they share the same values with the company they are purchasing from. In order to build a leading kids nutrition brand, we knew it was critical that we get clear on our brand mission and our core values to be able to connect with our consumers on a deeper level. With the help of our whole team, we can proudly say that we’ve defined our mission and values from the start.

What marketing tactic has been the most effective for your brand? Why?

JG: Since the beginning, we have based our marketing on creating authentic relationships with parents and meeting them where they are. While I’m newer to social media, I know how effective it is to have real-time conversations and get immediate feedback on what’s working, what’s not and what parents care about. I’m really proud of Once Upon a Farm’s social media presence — from the gorgeous content we create, to the organic connections we’re making with our consumers every day. It has been a huge part of growing our brand.

We also love grassroots marketing and getting out there and talking to parents in real life. From trade shows to moms groups to playdates at the park, there is nothing more effective than talking to moms and creating brand ambassadors that will spread the love on our behalf.

What’s the most unusual thing about working in your niche?

As I began learning more about organic, one of the most compelling findings to me personally is that most consumers make the switch from conventional food to organic when they become a parent. Of course, this makes complete sense: as a parent, you make a promise to your child that no matter what your life circumstance, you will try to give them the best you can. I’ve seen this manifest itself a few ways in my life, including my childhood experience and having children of my own.

What’s your goal for your business for the next three years?

JG: Giving underserved communities access to real foods is something I am personally passionate about, and is something that Once Upon a Farm is rallying around. We hope to be able to partner with many other businesses to help drive social impactaround this important issue. We can’t just talk about feeding the top 10 percent of kids, or 50 percent of kids. We have to talk about how to give that nutrition to the bottom half.

Our long-term goal, and something I’m the most passionate about, is to be able to offer Once Upon a Farm products to lower income mothers receiving assistance through programs like WIC, which provides federal grants to states for supplemental foods and nutrition education to women who are pregnant or nursing and kids under 5.

Can you tell me something interesting about yourself that you think helped launch and grow your business?

JG: Memories of my childhood visiting my mom’s farm, along with my own experience as a mom, and what I’ve witnessed through my work with Save The Children, have all led me to this point. Together with the rest of my team, we are on a mission to disrupt the baby and kid food categories with fresh foods that are as close to homemade as possible.

We are converting my mom’s farm in Locust Grove, Okla., into a working organic operation that will eventually become part of Once Upon a Farm’s supply chain where we’ll harvest fresh fruits and vegetables, starting with kale, blueberries and persimmons. To be able to see this farm come full circle — from feeding my mom and her family decades ago, to becoming a working organic farm that will feed thousands of children across the U.S. — there is nothing more gratifying and exciting for this daughter of a farm girl. And just like my mom, we’re putting our hearts and souls into everything we make and every organization we support.


Facebook Update | Jennifer shared what you can do to #FightFamine and #SaveLives with the Global Emergency Response Coalition.

Jennifer Garner shared in her official facebook account this week, this video to share and give to #FightFamine and #SaveLives with the Global Emergency Response Coalition.

To support the causes you can click here:


You can access the screencaps from this video in our gallery!

The quality is not so good.

Miscellaneous > Social Media > 04 | Oficial Facebook – Video

001.jpg 011.jpg 016.jpg 043.jpg


Updates + Web Miss note!

Updates + Web Miss note!

Hi guys, after decided give for the amazing Jess my website but now, I’m back to update you about news from one of my favorite actress, Jennifer Garner. It’s important know, that I’m little busy but I’ll try update more fast than I can.

So to start this back, a new candids from Jennifer with her kids in the Church last Sunday. (07/09)

HQ-021.jpg HQ-023.jpg HQ-030.jpg HQ-026.jpg

 Candids > 2017 > July, 09 – Seen leaving church with her children in Los Angeles

Movies | Jennifer & Josh Duhamel Begin Filming ‘Simon vs. The Homo Sapiens Agenda’

Movies | Jennifer & Josh Duhamel Begin Filming ‘Simon vs. The Homo Sapiens Agenda’

Jennifer Garner and Josh Duhamel are back to work on the set of their new film!

The duo was spotting filming scenes for the upcoming flick Simon vs. The Homo Sapiens Agenda on Monday (March 21) in Atlanta, Ga.

The movie is based on the young adult novel of the same name by Becky Albertalli.

It follows a young gay teen as he comes out to his classmates after a an email he sends to a boy falls into the wrong hands and he’s blackmailed by the class clown.

Alexandra Shipp, Logan Miller and Nick Robinson are also set to star in the film.

Check all pictures in our gallery!

Movies > Simon vs. The Homo Sapiens Agenda (2017/18) > On Set | March, 21 in Atlanta

News | All-female Juno live-read will raise money for Planned Parenthood

News | All-female Juno live-read will raise money for Planned Parenthood

Source: EW

Juno is going to work for Planned Parenthood.

The creators of the 2007 film are re-staging it with an entirely female cast as a one-night-only live-read on April 8 to raise money and awareness for the women’s health organization.

Ellen Page will be reprising her role as the pregnant teen and Jennifer Garner will be back as the hopeful, adoptive mother, but the male parts – like those originated by Michael Cera, Jason Bateman, and J.K. Simmons – will be filled by actresses this time.

Jason Reitman, who earned an Oscar nomination for directing the film, put his live script-reading series aside last April after five seasons, but the 2016 election inspired him to bring it back only a year later. This will be the first show of many in a new Resistance-inspired lineup, touching on topics such as immigration and the fake news epidemic.

“Like many other people, I felt like I wanted to do something. I wanted to find a way to contribute to the causes that have never felt more important,” he told EW. “It occurred to me that I have this show that could be used as a tool to not only raise money for causes that need the help, but could serve as an opportunity for a group like Planned Parenthood to connect with an audience who can be presented with new ideas, or even an action item.”

In some ways, the all-female cast will add an edgy new feel to the story, and in others it will require extra suspension of disbelief from the audience. Two women can definitely adopt a child, but they can’t exactly make one. (In case you needed to have this clarified.)

Reitman has previously done all-women casts for readings of Glengarry Glen Ross and Stand by Me. “Considering how much this election has done against women and what Planned Parenthood has done for women I thought it would be cool to hear this script with an all-female voice,” Reitman said.

The Juno reading will take place at the Ace Theater in downtown Los Angeles, and tickets can be found here. Reitman says they’ll be selling original artwork from the opening titles and other signed memorabilia, with all the money going to Planned Parenthood.

The full cast will be announced via @JasonReitman on Twitter in the days before the show.


Much of the Trump and Republican-led effort to strip Planned Parenthood of its funding focuses on the health organization’s abortion services – although the group states that only a small fraction its services are for terminating pregnancies. Nonetheless, ever since the Hyde Amendment in 1976, no federal money has been used for such procedures.

Planned Parenthood has recently begun a campaign to highlight what taxpayer dollars do help underwrite, like cancer screenings, STD treatment, pregnancy tests, contraceptives, and other reproductive issues.

Motherhood has been a running theme for Reitman and Juno screenwriter Diablo Cody, who won an Oscar for the movie’s script. (She’ll be at the reading, but won’t be playing a part.) The two paired up again in 2011 with Young Adult, starring Charlize Theron as a woman who goes home to stalk an ex-boyfriend who just announced the birth of his baby.

All three have joined forces again for this year’s Tully, starring Theron as the mother of three who forms a bond with the title character, a night nanny played by Mackenzie Davis.

Reitman says the Planned Parenthood read will resolve one point of debate about Juno, which was embraced by some anti-abortion advocates because the main character chooses to give birth rather than terminate the pregnancy.

“If there was any confusion about whether Juno was pro-choice or pro-life, this should settle that,” Reitman says. “Juno had a choice, and that was the most important part.”

Events | Jennifer a Trustee for Save the Children

Events | Jennifer a Trustee for Save the Children

In March, 16 Jennifer  Garner went to Washington to testify about child poverty at a hearing for the House Appropriations Labor, Health and Human Services and Education Subcommittee on behalf of the charity Save the Children. Garner, who is a trustee of the charity, appeared before the committee on the same day that President Donald Trump’s budget proposal—which would significantly cut the Education Department funding and does not prioritize early childhood education—was released. (The budget proposal also proposes severe cuts to funding for programs that serve low-income Americans, like Meals on Wheels, after-school and summer programs, and programs that provide nutrition for pregnant and nursing women, among others.)

“Mothers come up to me and say, ‘Can you help get my child into these programs? Can you just nudge us up in the wait-list? Is there anything you can do?’ ” Garner said of her work with Save the Children. “The thought that I would have to go back to these mothers and say, ‘Well, no, there is nothing that I can do.’ . . . These families know what it is to have this intervention, and they know what they’re losing when its gone, and I’ll have to answer to it.” The actress, in turn, called fora “significant investment in high-quality childhood education, proven effective programs like Early Head Start, childcare development block grants, preschool development grants, and home visitation models,” like Save the Children’s Early Steps to School Success.

“It’s easy to escape responsibility for disgrace like that by blaming the parents,” Garner said, and made reference to her own childhood in West Virginia, where she grew up around children in poverty. “Who doesn’t talk to a child? Who doesn’t sing to their child? I’ll tell you who: Parents who have lived their whole lives with the stresses that come with food scarcity, with lack of adequate shelter, with drug addiction and abuse. Parents who were left on the floor when they were children, ignored by their parents, who had to choose, as one out of three mothers in this country do, between providing food or a clean diaper for their children. Poverty dulls the senses, it saps hope, it destroys the will.”

“These children don’t vote, they don’t make political contributions; neither do their parents,” Garner said. “Somebody has to tell their story above all the noise. Poverty is silent, but I can’t be.”

Source: Vogue

Check a piece of her speach and see all pictures in gallery.

Appearances > 2017 > March, 16 – Trustee for Save the Children, testifies on Capitol Hill in Washington

Events | Jennifer stresses Early Education With US Governors

Events | Jennifer stresses Early Education With US Governors

Actress Jennifer Garner says growing up “surrounded by generational, rural poverty” in West Virginia inspired her to become an advocate for early-childhood education.

Garner spoke at a meeting of the National Governors Association on Saturday about programs that bring educators into the homes of low-income parents to help them get their kids ready for kindergarten. At one point, her microphone was cut off and she said, “It’s like the Oscars!”

Garner says kids who don’t come to school prepared face huge disadvantages later in life. She says she saw it growing up, when kids stopped showing up at school and “disappeared off the face of the earth.”

She says intervention can make a difference with parents who lack the resources to help their kids’ developing brains.

Check all pictures in our gallery:

Appearances > 2017 > February, 25 – National Governors Association Winter Meeting about early education

Jennifer will be joining governors at NGA’s Winter Meeting to discuss children’s advocacy!

Jennifer will be joining governors at NGA’s Winter Meeting to discuss children’s advocacy!

The National Governors Association (NGA) shared in her official instagram account that Jennifer will be discuss children’s advocacy this Saturday, 10:15am ET.

The live will happen in official NGA site:

Jennifer joins the cast of Simon Vs The Homo Sapiens Agenda

Jennifer joins the cast of Simon Vs The Homo Sapiens Agenda

Greg Berlanti is directing the adaptation of the Becky Albertalli best-seller.

Jennifer Garner has joined the cast of Simon vs. the Homo Sapiens Agenda, Fox 2000’s adaptation of Becky Albertalli’s YA best-seller, The Hollywood Reporter has confirmed.

Greg Berlanti, best known as the showrunner of The CW’s DC Comics-based superhero shows, is directing the coming-of-age and coming-out drama,

Nick Robinson is starring in the project, playing a high school junior named Simon whose sexual-orientation secret falls into the hands of the class clown, Martin (Logan Miller). Simon finds himself in a complicated situation when he’s blackmailed into helping Martin get to know his best friend, Abby, the new girl in school.

Garner will play Robinson’s mother.

Wyck Godfrey and Marty Bowen of Temple Hill are producing, as is Pouya Shahbazian.

Garner, who last year starred in the faith-based drama Miracles From Heaven, is repped by CAA, Management 360 and Sloane Offe

Source: THR

Candids | Jennifer is Is seen with her son Samuel, Los Angeles – February, 01

Candids | Jennifer is Is seen with her son Samuel, Los Angeles – February, 01

New candids from February! Jennifer is seen (beautiful)  with Samuel. Check all pictures in our gallery!


Candids > 2017 > February, 01 – Is seen with her son Samuel, Los Angeles

And we update the last candids from January!

Candids > 2017 > January, 31 – With her kids Samuel, Violet and Seraphina , Los Angeles





Post Archive:

Page 1 of 3 1 2 3